Baby Direct is a Melbourne-based supplier of mother and baby products. In line with its business philosophy, our design style also revolves around cute babies. When designing the online website, we retained the soft cloud elements of the original website. The whole website is dominated by the main color of Baby Direct's logo. The use of a lot of pink purple and pink blue is in line with the gentle tone of the entire brand. We used sticker elements to highlight the innocence of the entire website, and also let users add a touch of fun while shopping.